Introduction

• Introduction (4:25, 35mb)
• Choosing a domain name (8:39)

Meta tags and keyword placement

• The title tag (6:58, 15mb)
• Density of keywords (7:15)
• Meta description (4:51, 7mb)
• h1, h2 and bold tags (5:49)

The role time plays

• Longevtiy of the site (2:49)

Getting linked

• Informative articles (5:06)
• Photos and graphics (3:51)
• Offers and specials (5:39)
• Link exchanges (7:21)
• Interesting presentation of lists (4:16)

Gimmicks

• Java script (3:21, 18mb)
• Slide show (5:57)

Professional look

• Top banner and design (10:00)
• Items spilling off the banner (7:05)
• Templates (4:42)

Unusual, informative content

• Styles of text (6:40)
• Drop caps and justification (5:32)
• Content and keywords (3:26)

High quality photos

• Multiple photos of same item (5:29)
• Faded edges (6:29)
• Text wrap (3:17)
• Size of photos (4:23)
• Sharpen and enhance (2:52)
• Photoshop filters (4:00)

E-Commerce

• Shopping carts (7:09)

Paying for ranking

• Adwords on Google (6:34)

Multiple browsers

• IE and Firefox (3:29)

Page rank tools

• Tools and a final word (6:39, 7mb)